1870 - Castelletto Ticino 1943 )
Aleardo Terzi studies at Accademia di Belle Arti in Palermo.
he moves to Rome, where he is asked to collaborate to the
journal ” La Tribuna illustrata”.
From 1898 he is
actively busy in designing postcards, and music book covers; he
is illustrator and designer for Officine grafiche Ricordi.
He moves to Bologna to work with the editor E. Chappuis, while
he goes on collaborating with the most relevant magazines and
newspapers of that moment (among which
Corriere dei piccoli
from the start).
Maestro of Italian Liberty style, he illustrates lots of books,
among the titles of a famous series
"La Scala d'oro"
by the editor
UTET. After a first period, in which an allegorical figure was
prevalent in his works, Terzi gave us two masterpieces in the
Poster history in Italy: the monkey brushing its teeth with Dentol
in 1914 and the puppy with a brush in its mouth, advertising
Max Meyer & C in 1921. Between 1913 and 1915 he is one of the
animators of “Secessione romana”, whose exhibitions he takes
part with some paintings, while preparing the staging and the
catalogue covers. He then moves back to Milan, where he becomes
the manager of the advertising office at Wander. He is very
active as a fashion designer, for furniture and ceramics and
also as an advertiser. In 1925 he is the Director of “Istituto
del libro di Urbino” and in 1928 he becomes the Director of the
graphic studio of ”Secessione” from Vienna.
translation by Irene De Angelis