was born in Lucania at Grassano in 1875,
and died in Milan in 1935 (out of a peritonitis).
His ancient and rich family let him try
his fortune. After his classical studies in Florence, where
he met his girlfriend Erminda Lensi, he eventually married
in Milan in 1906.
It is reductive to consider him a simple
painter, actually he was an excellent graphic, a well known
colourist, a skilful draftsman and an infallible prospect
In Milan he was among the first to devote
mainly to advertising Poster and to the naval chassis
designer. In his works, known for their mythological and
fancy accents, he used all the techniques available for his
time such as photography, and he made resort to his great
ideographical ability. He performed in the 20s and 30s in
Florence and Milan, he realized excellent graphic posters,
with geometrical lines of Futurist inspiration.
Among his most famous works we can
remember the cycle of posters "Conte Verde e Conte Rosso"
realized for the steamers LLoyd Sabaudo, the posters "Borsalino",
“Necchi” and "Cicli Cellina".
( biography by courtesy of Fabio Orlandi -
by Irene De Angelis