He was one of the first Italian poster
designers and made his first appearance with the 1887
poster, promoted by the Fine Art Society.
He studied at Accademia Albertina and
was a clever pupil of Andrea Gastaldi and Enrico Gamba.
Very skilful painter of landscapes and portraits, he
started to take part to exhibitions since 1884 both in
Italy and in Germany.
He learned the art of lithography at
Officina Doyen in Turin, and was a teacher at Accademia
( translation by Irene De Angelis