During the 19th century Applied
Arts met a large audience enjoying an ever-greater success.
Around 1890, Morris‘s Arts and
Crafts started the English movement which changed Applied Arts and reached
its peak with the “art nouveau” in Europe and in the U.S.
The agreement between art and
industry set the starting point for a renaissance of the Arts and Crafts.
Thereafter, Arts and Crafts
exited the restricted area of artistic handcraft thanks to the modern
possibility to create precious custom-made objects available to everyone:
therefore, upgrading the position of Applied Arts in the art world and
awarding them the origins of Interior Design.
The function and pleasure of
new creations, in fact, allowed the production of Applied Arts to become an
independent art form.
The Liberty brings handcraft
and rich decorative style back. They are inspired by original and proper
solutions, adjustable to new materials and new production techniques, though
originating the first authentic industrial decoration of Modern Arts.
( Translation by Mimma